In Adam Lashinsky’s latest feature story on Fortune magazine’s new issue — available now on the iPad at $4.99 as single in-app purchase, and free for Fortune subscribers — the author reveals several unknown anecdotes about the company, internal management, and Steve Jobs. The story is full of interesting details for Apple fans and journalists, as well as little known facts about the personality of the CEO, Steve Jobs.
Lashinsky, for example, tells the story of the 2008 launch of the iPhone 3G and MobileMe, which didn’t go exactly well for Apple. MobileMe — a rebranded version of iTools and the .Mac service — promised to offer continuous web access to mail and calendars, as well as sync options for iPhones and iPod touches. The initial rollout, however, was affected by slow loading times and servers constantly down, which lead to speculation as to whether MobileMe was really ready for public release, with many questioning the premium fee Apple was asking for one-year usage of the service. In Fortune’s story, Lashinsky says Steve Jobs summoned the… Read more
